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CNB News —The highly popular series Squid Game has officially become Netflix’s biggest title ever at launch. In a limited space of just 25 days, the hyper-violent Korean series has been watched by 111 million members worldwide, the streaming platform said.

This puts it ahead of the previous No. 1 series Bridgerton, which was watched by 82 million in the first 28 days of its release. The data is based on the number of accounts that watched the series for at least two minutes, Netflix’s standard metric for ranking titles.

The series which is centers on a contest where 456 players, drawn from different walks of life but each deeply in debt, play a set of children’s games with deadly penalties for losing for the chance to win a ₩45.6 billion prize.


Seong Gi-hun, a divorced and indebted chauffeur, is invited to play a series of children’s games for a chance at a large cash prize. Accepting the offer, he is taken to an unknown location and finds himself among 455 other players, all with similar large debts. The players are kept under watch at all times by masked guards in pink jumpsuits, with the games overseen by the Front Man. The players soon discover that losing in these games results in their death, with each death adding ₩100 million to the potential ₩45.6 billion grand prize. Gi-hun allies with other players, including his childhood friend Cho Sang-woo, to try to survive the physical and psychological twists of the games.

Squid Game was created and written by Hwang Dong-hyuk. who had conceived of the idea based on his own economic struggles early in life as well as the class disparity within South Korea. Though initially scripted in 2008, Hwang had been unable to find a production to support the script until Netflix around 2019 found interest as part of their drive to expand their foreign programming offerings. Hwang wrote and directed all nine episodes himself.

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