- Volkswagen apologizes for ‘inappropriate and tasteless’ advertisement.
- The social media advertisement reportely shows a person who appears to be black being pushed by a large white hand next to a yellow Volkswagen Golf
(CNB News Business) – Germany’s Volkswagen car company removed an advertisement from social media this week after critics said the video of being racist.
The social media advertisement shows a person who appears to be black being pushed by a large white hand next to a yellow Volkswagen Golf, according to multiple reports. The man is them moved towards a café and flicked inside of a door.
The Daily Mail published the advertisement in the video above.
Some German outlets reported that the hand could be interpreted as supporting “White Power,” according to Reuters.
The letters above the door read “Petit Colon,” which in French means “Little Colonist,” The Associated Press reported.
As the phrase “Der Neue Golf,” or “The New Golf,” fade on the screen, social media users pointed out that some of the letters can be read as a racial slur in German.
Volkswagen said in a Wednesday statement that “we can understand the outrage and anger.”
“Without question: the video is inappropriate and tasteless,” the company said, the AP reported. “We will clarify how something like this could happen, and there will be consequences.”
The automaker, which was founded under the Nazi German regime, said that due to its history, it has been motivated to “position itself against all forms of racism, xenophobia and discrimination.”
“Many initiatives in the company and in our global workforce promote diversity, integration and unprejudiced cooperation,” Volkswagen added, the AP reported. “That makes it all the more annoying that we made this mistake.”