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Female models who appears in hip-hop-oriented music videos. The video vixen image has become a staple and a nuanced form of sex work within popular music; especially within the genre of hip-hop.’

We all know what video vixens do. They are the usually half or barely dressed girls that animate musical videos with sexual appeal, using powerfully and carefully prepared visual imagery. They act and dance half naked in videos, mimic the sexual act and generally present sex without sex according to the well accepted axiom that ‘sex sells’ and only sex can sell a good musical video.

The idea of a woman dancing provocatively for the entertainment of alpha males is not new. In the gospels – and the gospels are 2000 years old, more or less – John the Baptist had his head cut off because of a video vixen equivalent. Even further back in history, an Indian ‘jogini’ or ‘devadasi (Sanskrit: servant of deva (god) or devi (goddess)) is a girl “dedicated” to worship and service of a deity or a temple for the rest of her life. The age group of a girl to be converted as jogini is 8–16 years.’ She is basically a temple prostitute who also performed dance rituals for the entertainment of patrons. These girls often got married and raised families. They also enjoyed high social status in society, all before the British arrived and destroyed everything of course.

Then, today, we have video vixens. Not worse than ancient temple prostitutes, according to harsh criticism.

The video vixens are the girls we see in musical videos dancing with D Banj, P Square, 2Baba, Duncan Mighty, Burna Boy, Mr Eazi, Tekno, Korede Bello; to mention but some. They always dress provocatively in the videos, which is both the point and the objective. Remember, it was not particularly their brains that landed them these music video jobs, however intelligent they may appear in other ventures. It was their big bum bum, the big size or lack thereof of their breasts and their ability to shake, as the industry aptly phrases it ‘what their mama gave them’ – that has given them the license to entertain us with their physical endowments.

I have spoken with three or four of these video vixens. They don’t see their job as anything worse than what the judgmental ‘pricks’ (in the exact words of one of them) do for their own living. ‘People think we are girls of easy virtue and we sleep around with artistes or what not,’ one of them said. ‘But we are all adults. Nobody can force me to do anything I don’t want to do. I don’t sleep around with artistes, most of them cannot afford me that way anyway. But of course some dancers do, especially the unknown ones still struggling to be known. It is because of the stupid system we have where anybody can do anything to sexually extort a girl and get away with it. But not all girls do it, for real. If I am not wrong don’t some female bank marketers sleep around too for their business?’

Her last statement of course is a matter of facts. She is not wrong.

Now comes the question of the moment: will you allow your daughter to aspire to the lofty profession of a video vixen in today’s entertainment industry? Will you let your sister do it? How will it feel to have one of your friends call you up to tell you that he just saw your niece shaking what her mama (your sister in other words) gave her on Rula X’s new video?

I don’t know. I have asked myself that question over and over again. I don’t want to sound like a self-righteous prick but I don’t think I like the feeling. It doesn’t sit well with me at all. But I will leave everyman to answer for himself.

I am not of course saying that there is anything bad or not with being a video vixen. Worse things are going to lead people to hell eventually, like stealing public funds while in government as people like Obasanjo and IBB will testify. But come on, will you actually allow your daughter to enter this enviable profession?

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